Distributed Workforce Communication Goals

Andrea Susman
2 min readJun 2, 2020


In times of crisis, communication is goal #1. Employees, teams, partners, stakeholders, you name it — need regular and focused communication around different facets of business. Though business is moving forward or ‘holding on’, it’s not business as usual so it shouldn’t be treated as such.

A few important things communication teams can do straight out of the gate is:

  • Be proactive
  • Invite other voices
  • Ignite leadership
  • Show transparency

Topical Content

When it comes to what type of content and how frequently you should be sharing your information is a variable factor. Company news or information doesn’t have to be stagnant and doesn’t have to focus on only one component of business. There are several different news streams at any given time that employees will find valuable. And there are a lot of different ways to create content — podcasts, blogs, interviews, videos, GIFs, so many different forms of communication that when used appropriately will spark interest and intent from your audience.

Here’s a hit list of different streams of content that can = and should — be created across any organization, especially large enterprises with huge workforces when it comes to current comms for current times.

It’s your job as communication professionals, customer experience strategists, workplace practitioners and son to ensure 100% readership and awareness of important company updates and workplace policy changes so that everyone is informed.

Most importantly, the good and the bad of remote workers is the ability to work from anywhere. So when you’re building our your communications plan and identifying the best way to reach your audience, consider the channel or method in which you’re using and be sure that the sending of the message is as easy as possible for the deliverer and consumable as possible for the deliveree. In other words, optimize your communication output, format, and delivery.

Originally published at http://info.thecxapp.com.