Building Workplace Experience in a Work-from-Anywhere World

What Are Digital Workforce Touchpoints?

Part of the digital transformation of company culture involves rewriting or recreating experiences to collect, process, manage, and distribute digital content work-wide.

The Driving Factor: Workplace Expectations

There must be something driving all of this change, right? Besides the distributed workforce COVID-19 created, workplace expectations are to blame.

  • Companies now offering permanent work from home options: Dropbox, Microsoft, Twitter, Salesforce, Shopify, Square, Starbucks, and Target
  • Companies planning a summer 2021 re-entry: Cisco, Amazon, Microsoft, and Salesforce
  • Companies still working on communicating back-to-work expectations: Adobe, Fox Corporation, Target, and Google
  • Companies meaningfully planning a hybrid strategy: BP, Spotify, American Express, and Reddit

Thriving in a Work-from-Anywhere World

Processes, people, and technology are the 3 primary components for thriving in the work-from-anywhere world. Each can be defined by a simple question:

  • How does a workplace support its people and provide engaging experiences?
  • How does the workplace reinforce a process and leverage it to build culture?
  • How does technology aid in creating seamless experiences across all of these fronts?

Emerging Workplace Expectations

What are workplace expectations and how do they affect the employee experience? What does this have to do with a hybrid or distributed workforce? Let’s take a look at emerging workplace settings and identify the experiences employees expect, touchpoints to keep them connected, and the benefits of different settings.

#1 Work from the office

Experiences: When on-site, workers expect more automated and personalized interactions. Such as an intuitive scheduling system for appointments that provides real-time information on location, availability, and remote access. The rise of the smart campus is upon us, and it’s where all physical and digital touchpoints are seamlessly integrated into a unified and holistic employee journey.

  • Touchless interactions to minimize contact and support automation
  • Desk booking to reserve a seat based on daily work needs
  • Conference room scheduling for on-site meetings and on-demand collaboration
  • Mobile food ordering for convenience
  • Activity reservations and access to bookable spaces
  • Location services to help you find your way around the campus
  • Personalized suggestions and daily promotions based on who you are and where you are
  • In-person events to keep spirits and momentum up

#2 Work from home

Experiences: Workers expect to be able to move effortlessly from platform to platform with the help of digital collaboration tools. They must be able to connect to their workplace systems and carry out other office-related activities, from the comfort of their home, without feeling too isolated from the workplace culture.

  • Virtual conferencing to join a meeting at any time
  • Streaming newsfeeds to stay up to date with the latest company announcements
  • Work-related podcast capabilities to stay informed on the go
  • Work from home tips
  • Daily meal suggestions in place of an on-site cafe
  • Virtual workout groups and events to boost mental and physical health
  • Real-time alerts for up-to-the-minute notifications
  • Personalized content and suggestions that match your office settings and interests

#3 Work from a remote location/office

Experiences: Some workers travel frequently, bouncing between multiple locations, but it’s important to keep them grounded through seamless access. This is especially true for roles that are often on the road like sales, events, real estate, operations, the C-Suite, and more. As such, the experiences must mirror each other to provide a coherent and similar program, regardless of location. Having a repeatable process with a mobile command center, for managing multiple locations, makes it easy for traveling employees to switch yet feel minimal friction.

  • Indoor mapping and wayfinding to familiarize yourself with unfamiliar spaces
  • Access to regional/local news where your remote office is located
  • Instant alerts for on-site information and safety
  • In-person or virtual meeting attendance capabilities
  • The ability to find a colleague and locate key personnel at your current location

Work From Anywhere

Changing up the game completely, work-from-anywhere means allowing employees to work from any location, any environment, and nearly any configuration, whether desktop, mobile or something in between — like a tablet. This is where flexjobs come into play.

Where do we go from here?

Embracing a digital transformation is key, but namely a solution that supports omnichannel and mobile-first experiences — especially with the spike in remote jobs. The ideal system will provide a seamless and engaging experience for all employees, regardless of where they spend their time. You want workers off-site to have the same opportunities as your workers on-site.

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